Overview Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started. How You Will Make an Impact Frida is seeking a creative and dynamic Content Creator to join our fast-paced Marketing team. In this role, you’ll be responsible for producing compelling, on-brand content that engages our community across product demos, brand campaigns, and cultural moments. You’ll bring ideas to life in front of the camera and behind the scenes, working closely with the Social Media and Brand teams to ensure Frida’s voice is bold, authentic, and always at the center of the conversation. This role requires a confident on-air personality, a sharp creative mindset, and the ability to thrive in a fast-moving environment where timelines are short and expectations are high. Responsibilities Content Creation & Storytelling: Develop engaging content aligned with brand campaigns, product launches, and cultural trends Content Creation & Storytelling: Serve as an “on-air” personality, producing video content that authentically connects with Frida’s audience Content Creation & Storytelling: Translate creative ideas into scroll-stopping social content across multiple platforms Collaboration & Execution: Partner with Social Media Managers, Brand Managers, the Director of Content Strategy, and the Associate Creative Director to deliver on campaign objectives Collaboration & Execution: Work on rapid timelines to execute content that is both creative and business-driven Collaboration & Execution: Balance multiple priorities while ensuring quality, brand alignment, and timeliness Audience Connection: Ability to create content that resonates authentically with our consumer base Audience Connection: Build and adapt content strategies that reflect audience needs and Frida’s mission What You Will Need Bachelor’s degree in Marketing, Communications, Media, or a related field (preferred) 3+ years of experience in content creation, social media, or digital marketing Proven ability to ideate and produce creative, engaging, and business-driven content Deep understanding of social media platforms, trends, and audience engagement strategies Demonstrated experience creating content for TikTok, Instagram, and YouTube, with a clear grasp of each platform’s unique requirements Track record of directly managing or growing a brand’s social presence to 300K+ followers Highly organized, detail-oriented, and comfortable thriving in a fast-paced, entrepreneurial environment Ability to work effectively in a hybrid, in-office environment Strong portfolio showcasing a demonstrated history of impactful content creation Who You Will Work With Frida is an organization that values collaboration and community. As the Content Creator, you will work closely with Creative Marketing and Brand Management teams. Our Ways of Working Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays. Why You Will Love Working at Frida Robust health benefits including: Comprehensive medical, vision, and dental plans Employer paid life insurance Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
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