Senior Digital Express GTM Manager (San Francisco) Job at Adobe, San Francisco, CA

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  • Adobe
  • San Francisco, CA

Job Description

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Join Adobe in shaping the future of digital experiences. As the Digital Go To Market Manager for Express B2B, you will drive growth for our products, focusing on small business adoption that impacts more users (MAU). This is your chance to influence the future of digital media with one of the worlds most innovative companies!

What youll Do

  • Develop and implement demand generation strategies for Express offerings, as part of featured offerings for business professionals and standalone creative users for small businesses.
  • Drive new customer account growth of our free and paid products through various media channels, organic initiatives, and product improvements.
  • Partner closely with multiple cross-functional partners GMO - A.com, Marketing, Analytics, Product Marketing teams, and other collaborators to ensure a seamless customer journey and flawless campaign execution.
  • Identify and build new business opportunities across various route-to-markets by using digital platforms as initial demand generators.
  • Influence prioritization of rolling GTM plans including ideation of projects and deliverables to support the GTM plans and financial goals and important metrics.
  • Apply data-driven insights to optimize marketing conversions and drive traffic that results in significant ARR and usage impact.
  • Drive trials and add-ons to expand customer seat size and champion further account growth.

What you need to succeed

  • Degree or equivalent practical experience in Product, Marketing, Ecommerce/Sales or a related field.
  • Proven track record of successfully implementing marketing/go-to-market strategies in a high-paced environment.
  • Outstanding skills in developing and implementing digital go-to-market plans, to delivering results across different route-to-markets.
  • Partnership skills to work effectively with cross-functional teams.
  • Ability to accurately identify critical metrics and measure success through traffic and conversion data.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 -- $213,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices

California: Fair Chance Ordinances. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado: Application Window Notice. If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts: Massachusetts Legal Notice. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

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Job Tags

Full time, Temporary work, Local area,

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