Job Description

Job Description

Job Description

Web Marketing Specialist

Canandaigua National Bank

Location: Canandaigua, NY (Hybrid – in office days may vary)

What does a Web Marketing Specialist do?

The Web Marketing Specialist is responsible for supporting a variety of web and related channel content updates; page development; and collecting, analyzing, reporting data with the goal to optimize the performance of our hosted websites.

The Web Marketing Specialist supports the organization and marketing strategic plans by:

• Implements changes/updates to the website as necessary, including articles, new items, employee bios.
• Creates new landing pages and templates.
• Facilitates the review of pages by Product Managers, subject matter experts, line of business leaders, and compliance to ensure content is accurate and compliant.
• Supports the promotion of all brands, products, and services through our web channels.
• Utilize Google Analytics, Good AdWords, Google tag manager, Google Business Manager, and Looker, for web analysis.
• Collaborates with all bank departments to understand their goals and objectives and uses web marketing knowledge to help them achieve their goals.
• Participates in the implementation of marketing programs for the bank's products and services.
• Participates in the evaluation and testing of new service offerings through our digital channels.
• Reviews website trends in the financial services sector and others and presents new opportunities.
• Responds to inquiries relating to his/her particular area, or to requests from other bank personnel, customers, etc., within given time frames and within established policy.
• Maintains appropriate records and provides assigned reports.
• Abides by the current laws and organizational policies and procedures designed and implemented to promote an environment which is free of harassment and other forms of illegal discriminatory behavior in the workplace.
• Cooperates with, participates in, and supports the adherence to all internal policies, procedures, and practices in support of risk management and overall safety and soundness and the Bank's compliance with all regulatory requirements, e.g. Community Reinvestment Act (CRA), Bank Secrecy Act (BSA), Equal Credit Opportunity Act, etc.

What is needed to be successful in this role?

• A B.S. or B.A. degree in Communications, Marketing, Website development, Digital Marketing, or related fields normally required.
• A minimum of three (3) years’ experience with Content Management Systems (CMS), updating content, page development and template development required (i.e. Salesforce, Optimizely, Adobe, Sitecore).
• Working knowledge of HTML and CSS.
• Experienced with ADA Web Content Accessibility Guidelines as related to ADA compliance and web design elements
• Working knowledge of Search Engine Optimization (SEO)
• Experience with Google Analytics other tracking/reporting strongly preferred. Google platform knowledge (i.e. Google Analytics, Google Ads, Google Tag Manager) highly desired.
• Intermediate-level graphics design & development abilities strongly preferred.
• Experience working with Adobe Photoshop, and Creative Cloud Suite applications (Photoshop, Illustrator, InDesign) preferred.
• Banking/financial services experience strongly preferred.

What makes working at Canandaigua National Bank different?

Our strong corporate culture is based upon seven Core Values: Honesty and Integrity, Responsibility, Teamwork, Respect, Innovation, Professionalism, and Commitment. Our culture nurtures passionate employees and offers great rewards including:

• Medical, Dental, Vision, FSA, HSA options for both part-time and full-time employees. Medical coverage is also offered for domestic partners.
• Paid Holidays, Vacation, and Sick time.
• Retirement benefits that include a 401(k), Profit Sharing, and Employee Stock Ownership Plan (ESOP).
• Training & Development Opportunities.
• Tuition Assistance.
• Volunteer Opportunities.
• Award Winning Wellness program that promotes a solid work/life balance.
• Banking perks and discount programs.

Our goal is to ensure that our bank, employees, and our community thrive and grow, now and for the next 135 years. We're in it for the long haul. What truly sets us apart from other financial institutions is the quality and commitment of our employees. We've assembled a diverse team of people who share a primary focus: to provide exceptional service for our customers.

As an organization, we are committed to hiring, training, developing, promoting, and celebrating employees from historically disadvantaged groups. At Canandaigua National Bank, we welcome the unique contributions that you can bring in terms of ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, religion, disability, sexual orientation, education, and culture.

Canandaigua National bank is the only local, full-service, community-owned financial institution in the Rochester area. If you want to be a part of something special, join us today!

Compensation range - $26.35 - $31.50 per hour.
The actual salary offered within the range is dependent on a variety of factors including, but not limited to, relevant experience, qualifications, skills, level offered, and performance expectations.

Canandaigua National Corporation and its subsidiaries encourage diversity in the workplace; we are an Equal Opportunity Employer. Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran.

Job Tags

Hourly pay, Full time, Work at office, Local area,

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